IASESE 2010 Program

Wednesday September 15th, 2010


Time Event(s)
08:00-8:30 Breakfast and Registration
8:30-10:00 The basics of ethnography: what is it? when use it? why use it?
Practical Exercise

Location: Room D101
10:00 - 10:30 Coffee Break
10:30 - 12:00 Qualitative methods in software engineering: myths & expectations
Doing ethnography (data collection)
Practical Exercise

Location: Room D101
12:00 - 13:30 lunch at the cafeteria
13:30 - 15:00 Doing ethnography (data analysis and reporting)
Practical Exercise

Location: Room D101
15:00 - 15:30 coffee break
15:30 - 17:00 Translating findings into insights
Dealing with "so what?"

Location: Room D101